.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in equity capital each year, have actually increased virtually $360 million up until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn is due to market concentration, heightened regulative pressures, and also economic uncertainties.ADWEEK talked with 5 VCs who continue to acquire adtech business, even with these difficulties, concerning what they are actually searching for and also what they stay clear of. Possibly unsurprisingly, these real estate investors are actually targeting possibilities in privacy-focused modern technologies and also industry-specific regions like hooked up TV.